Press text (quote from www.theworld.ae/world-principles.html):



NOW IS THE TIME TO ACT

Nimm die Weisheit von den Weisen.
Es braucht einen Mann mit Visionen, um auf Wasser schreiben zu können.
Nicht jeder, der ein Pferd reitet, ist ein Jockey.
Große Männer wachsen an großen Herausforderungen.

Take wisdom from the wise
It takes a man of vision to write on water
Not everyone who rides a horse is a jockey
Great men rise to greater challenges.

I BESPOKE

In an era of multiplicity and me-too, it's hard to standout. But in times like these, it's still possible to be the sun in your own universe. Welcome to your very own blank canvas in the azure waters of the Arabian Gulf. Where orchestrating your own version of paradise - whether it's a resort hotel or condomininium communities - is a much needed inocultion against the ordinary, and where you'll discover that The World really can revolve around you.

II GRAND

Grand isn't just about being big. It's about daring to measure dreams against reality, actions against words, and going ahead despite the obstacles. It's about shifting common perception on it's head to architect streets from water and a city from sand. It's about creating something profound yet universal. Something that captures the imagination of the planet, and doesn't let go.

III RARE

For a few of us, unique istn't so unique anymore. Somewhere along the way, the very concept of rarity has become a shell of it's former self. Imitators are everywhere, but innovators can still be found, if you know where to look. Innovators that create singular destinations in singular cities, places so uncommon they pull at the heart, captivate the mind and take up residence in the soul.

IV VISCERAL

The thrill is back. And this time, It's here to stay. Your pulse races. Your heart pounds. A once-in-a-lifetime experience has begun. A whirlwind of sights, sounds and emotions that leave you weak in the knees and casts life in a brilliant new light. You may have discovered the perfect soul mate. Sand, sea, sky. Yours.

V INTELLIGENT

Beauty means nothing without brain. The kind of brains that answer the big questions, like how do we navigate this brave new world? How do we create the paradise from just sea and sand? How does the romance of privacy and day-to-day simplicity go hand in hand? This is the kind of intelligence that blurs the line between art and science, the intellect and the psyche. Because despite its good looks, it's smarts that make The World go' round.

VI MAGICAL

There is nothing more elusive than magic - a mysterious marriage of circumstance and chance that takes us back to the enchantment of childhood. But every once in a while, the stars align and the opportunity avails to experience the unexpected, giving our inner child a much-needed wake up call. Because there's more than a little magic left in The World.

VII LEGACY

Some destinations tell a great story. Singular but not single-minded, they evolve beyond concrete, glass and steel to shape experience that will be treasured by generations to come. Layered with meaning and taking inspiration from all corners of the globe, here is where all the good things come together in a luminous display of humanity and community, progress and momentum. Nowhere but in a place like this can the world be so richly re-imagined.“

(http://www.theworld.ae/world-principles.html)